This October, the World Barista Championship (WBC) celebrates its 25th anniversary at HOST Milano 2025, the world’s largest coffee and hospitality trade fair. For the first time in WBC history, audiences, on stage or remote, will have visibility on extraction data for the world’s best shots!
Every competition espresso machine will be equipped with telemetry technology, allowing real-time monitoring of extraction performances by barista champions.
BibeCoffee is WBC 2025 Silver sponsor | Barista Monitoring Solution
The technology behind this milestone is powered by BibeCoffee, the Official Telemetry Solution provider of the event. Through its top- notch telemetry ecosystem, BibeCoffee will:
- Collect data from all WBC espresso machines
- Live stream and visualize extraction data during competition
- Share WBC statistics and insights with SCA, participants and global coffee community
“At BibeCoffee, we believe that data is the new essential ingredient for coffee excellence,” said Panos Vrettos, Co-founder & Chief of Strategy at BibeCoffee. “Becoming the official telemetry partner of the WBC on its 25th anniversary is both an honor and a milestone for the industry. We are proud to empower the coffee community with real-time insights that drive consistency, efficiency, and sustainability — at scale.”
True to its pioneering spirit, BibeCoffee brings its technology to the heart where barista champions unite — aiming for recognition and excellence on the global stage.
A new era for SCA Championships
During the championship, telemetry-enabled machines will be deployed across main stage, backstage, and team bar areas. Real-time extraction data will be live streamed to event screens and video walls with BibeCoffee online dashboards, while data will be collected from all connected devices during the event.
What was once invisible — the heartbeat of espresso — will now be shared, analyzed, and celebrated on the world’s biggest stage for specialty coffee.
A milestone for industry
This sponsorship reflects BibeCoffee broader mission: to transform traditional coffee equipment into intelligent, connected devices. Already deployed across 25,000+ machines worldwide, BibeCoffee solutions help roasters, chains, and manufacturers ensure brewing consistency, reduce waste, extend asset life, and accelerate sustainability goals.
By partnering with the Specialty Coffee Association (SCA) and the WBC, BibeCoffee reinforces its position as innovation leader - setting new standards of transparency, quality, and performance for the entire coffee industry.
About BibeCoffee
BibeCoffee empowers the global coffee industry with innovation, real-time data, and unmatched visibility - ensuring excellence in every cup. Its plug-and-play telemetry solutions transform traditional machines into intelligent, connected devices, unlocking insights that drive quality, efficiency, and growth.
With operations across multiple continents and collaborations with leading roasters, chains, and manufacturers, BibeCoffee is building the digital infrastructure for the connected coffee economy.